Grupo Saltor

Graphic Design, Branding, Art Direction

Grupo Saltor is a construction and development services company established in 1989. With a profound basis in smart engineering, security and efficiency, their extensive portfolio of projects ranges from residential developments to industrial buildings and offices.

We were commissioned to update their visual identity to communicate the firm’s expertise and commitment to quality and safety. The new branding program takes from construction development sites, urban security and safety signage to reinforce Grupo Saltor’s values and position as an urban developer and construction expert. The new logo is a monogram based on the firm’s former mark mixed with engineering elements. An electric bold blue and black provide a solid, modern and progressive identity.

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