Opticretos

Graphic Design, Branding, Editorial Design

Opticretos – Based in Monterrey – Mexico, Opticretos is a company specialized in architectural precast concrete fabrications. From producing concrete tiles, floors and facades to urban furniture and planters, Opticretos´ practice centers on developing structures using innovative technologies, material experimentation and design methodologies.

Our re-brand for the firm focuses on communicating Opticretos´ innovative nature and forward thinking philosophy through a new branding system that involves triangular elements meant to represent prefabricated building blocks and a simple yet bold visual identity. The use of grey tones and material finishes in printed media further reinforce the company’s commitment to material experimentation and diversity.

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